RESEARCH

ANCILLARY REVENUE MANAGEMENT TOOL

Airlines see Ancillaries as potential revenue. Customers see them as services and as additional costs. Many Airlines would like to change dynamically Ancillary prices. Would it be efficient?

By mixing Marketing and RM technics, YieldIN develops an Ancillary RM solution that:

  1. alerts you when Ancillary targets will not be achieved
  2. demonstrates whether pricing actions could be efficient in catching up
  3. if appropriate, recommends Ancillary special offers designed for specific customers

SMART PRICING FOR THE PRINTING INDUSTRY

YieldPrint is a solution that guides sales agents in their negotiation by proposing the right price for each customer request, according to :

  1. Product and customer types
  2. Volumes
  3. Prospect  vs regular customer
  4. Regular customer purchasing behavior
  5. Printers load forecast
  6. Company strategy and tactic

Printing industry pricing is cost driven. However for digital printers who address both B2B and B2C markets, who serve regular customers and target new prospects, for which volumes range from very low to large, and where competition pressure margins, price must become market driven.

AIRLINE REVENUE SIMULATOR

Airlines introduce new routes or adapt capacity according to stimulation models applied on a route “average flight”. They consider for instance that they have to decrease their average Yield in order to fill additional capacity.

However, RM accepted principles suggest that there is no requirement to decrease lowest prices in order to generate larger volumes for strong performing flights. It is also unlikely that dropping less expensive fares would stimulate weak performing flights.

Yieldin develops a solution for simulating route profitability based on concepts such as flight seasonality, market sensitivity to price drop or elasticity of competitive price differentials.

By crossing data such as competitive historical price, traffic data and costs, the simulator may demonstrates how a fleet change impacts a route profitability and reveal winning and losing pricing strategies.